Ep.24 You Are Not the Hero – with David Marine

Did you know that “You’re not the hero” in this story?

In the latest Blue Zone Podcast episode, David Marine, Chief Marketing Officer of Anywhere Franchise Brands, discusses the importance of storytelling in real estate marketing. He highlights the “Hero’s Journey” framework, where consumers are the heroes and agents act as guides, akin to characters like Dumbledore or Gandalf. Marine contrasts this with the traditional “damsel-in-distress” approach, where consumers are portrayed as helpless and agents as saviors. He shares personal experiences with moving and community involvement, emphasizing the value of being active and dependable in local communities. This episode offers practical insights and relatable stories for anyone interested developing an effective “value proposition” for their real estate business.

Listen on Apple Podcasts | Listen on Spotify

Recommended by David: Nate Bargatze

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