In The Blue Zone Podcast Episodes

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In The Blue Zone Podcast Episodes Ep.24 You Are Not the Hero – with David Marine Did you know that “You’re not the hero” in this story? In the latest Blue Zone Podcast episode, David Marine, Chief Marketing Officer of Anywhere Franchise Brands, discusses the importance of storytelling in real estate marketing. He highlights the “Hero’s Journey” framework, where consumers are the heroes and agents act as guides, akin to characters […]
In The Blue Zone Podcast Episodes Ep.23 “Email Strikes Back” with Matthew Ferrara In a world where social media algorithms can feel like the dark side, Matthew Ferrara shines a light on the enduring power of email marketing. With over 33 years in real estate, he emphasizes that email remains a reliable and cost-effective tool for agents looking to connect with their audience. While social media’s reach diminishes […]
In The Blue Zone Podcast Episodes Ep.22 “Rookies of The Year Edition” with Alberto Mateos and Johanna Orosa Feeling like you need fresh motivation to carry on in your real estate career? Wondering what 2025 will hold for your business? We had the privilege to interview two of our recent Rookie of The Year award recipients and pick their brains on what motivated them to succeed in their first (and second) year of […]
In The Blue Zone Podcast Episodes Ep.21 Why Your Agent Website Is Important – Featuring Chris Linsell In this episode of “In The Blue Zone” we’re excited to interview an industry leader & influencer, Chris Linsell with Luxury Presence. With Chris, we dive in to the latest trends in real estate marketing, focusing on the shift from social media to professional business websites. We discuss the Luxury Presence “State of Real Estate […]
In The Blue Zone Podcast Episodes Ep.20 Make This Year Your Best In Real Estate – with Rob Norman Are you ready to do what it takes to succeed this year in real estate? In this wide-ranging conversation with East Regional President Rob Norman of Coldwell Banker, we discuss his roots in the industry and how he come to Coldwell Banker as a young manager, looking to leave his mark. Rob shares his passion […]
In The Blue Zone Podcast Episodes Ep.19 Brand & Design for Real Estate – with Michael Gaudreau What exactly is a real estate agent brand, and why would someone want one? How does an effective brand capture the personality of the agent and attract a target market while remaining approachable by others? Is it important for a brand to have certain fonts, colors and images to support the value proposition for the […]
In The Blue Zone Podcast Episodes Ep.18 Expanding Your Lead Generation Horizons – with Andrea Ferry This week we had a great guest in the Blue Zone – Andrea Ferry with Rookie to Rainmaker and Exactly What To Say has been coaching – and doing – lead generation techniques for over 20 years. Together we unpack some of the common hurdles that real estate agents need to find the unrealized business […]
In The Blue Zone Podcast Episodes Ep.17 Artificial Intelligence And Authenticity – With Drew Thompson With his extensive experience as a real estate agent, and his expertise in marketing and digital media content creation, Coldwell Banker Realty Field Marketing Manager Drew Thompson brings a fresh perspective to the discussion on artificial intelligence and authenticity. His deep understanding of leveraging technology while staying true to one’s authentic self makes him the […]
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In The Blue Zone Podcast Episodes Ep.16 Social Media Smart Feat. Katie Lance If there’s one individual who stands above the rest in real estate for social media savvy, it’s Katie Lance. From her early days with Inman to keynotes on virtually every stage of consequence in the industry—including Coldwell Banker’s Gen Blue—Katie’s grasp of the social space is immediately apparent. She is the author of “Get Social […]
In The Blue Zone Podcast Episodes Ep.15 Feat. Dawn McKenna – From Modest Roots to the Pinnacle of Luxury It’s difficult to have a conversation about the very best Coldwell Banker agents in the United States without mentioning Chicagoland powerhouse Dawn McKenna; in almost every category of sales performance, Dawn’s achievements speak for themselves. Her team was collectively the #3 team in Gross Commission Income across all of Coldwell Banker in 2021 and, more […]
In The Blue Zone Podcast Episodes Ep.14 Feat. Chris Leader – Getting Back To Basics Never Gets Old   Even when all the news about the market has you worried, and the tech in real estate seems overwhelming, refocusing on the basics that haven’t changed in the last forty years will pay you back more than any other “get rich quick” gimmick out there. The business may be moving for you; you need […]
In The Blue Zone Podcast Episodes Ep.13 CB 30 Under 30 Edition Feat. April Pancoast & Mattie Yacka – Finding Success   This episode of “In The Blue Zone” is a special edition celebrating Coldwell Banker’s “30 Under 30” for 2022, and in particular one of the honorees – April Pancoast from the Exton, PA sales office! We had the privilege to chat with April and her teammate (and sister) Mattie Yacka about their start in […]
In The Blue Zone Podcast Episodes Ep.12 Feat. Sue Yannaccone – Surrounding Yourself With People Who Will Challenge You What do you talk about when you have the opportunity to interview one of the most well-known female leaders in Real Estate? This episode of “In The Blue Zone” is a great chat with Sue Yannaccone, the President & CEO of Anywhere Brands. As you would expect, the questions included leadership thoughts but Sue had […]
In The Blue Zone Podcast Episodes Ep.11 Photography & Predicting New Tech in Real Estate Feat. Joe Jesuele   Professional Photography has long been a keystone of great property marketing – but where are we going next as an industry with creative media? This episode, we interview Joe Jesuele, owner of Homejab, the nationwide franchise of photography companies serving most parts of the United States and based out of Philadelphia, PA. Joe shares […]
In The Blue Zone Podcast Episodes Ep.10 Invest in Real Estate, Invest in Yourself – with Christina Diehl Coldwell Banker Realty agent Christina Diehl – aka the “Lancaster Homegirl” – knew she wanted to achieve financial independence through buying and holding real estate…but she never anticipated how her life lessons would impact others. Listen on YouTube Video In this awesome interview on “In The Blue Zone,” Christina shares her personal journey from a […]
In The Blue Zone Podcast Episodes Ep.09 Feat. Jennifer Allan-Hagedorn – Building a Real Sphere of Influence You’ve probably heard the term “sphere of influence” before and wondered why it’s important. You’ve also heard that marketing to your sphere is important. But why would you want to do that? Who wants to be “marketed to?” Building a group of people who like, respect and appreciate you & your services is absolutely critical […]
In The Blue Zone Podcast Episodes Ep.08 Feat. Greg Rand – Grow By Expanding Your Markets The market may be hot, but there’s never been a better time to expand your business by looking beyond your local market to other areas where you can connect with referral agents and attract clients from. Greg Rand, Executive Vice President for Coldwell Banker Realty has a lot to say about this kind of innovation […]
In The Blue Zone Podcast Episodes Ep.07 Feat. Matthew Ferrara – Mindset Matters In Any Market In this episode of “In The Blue Zone” we dive deep into the effective mindset for sales success in this “high velocity” market – and who better to philosphize about this than Matthew Ferrara? The man who keynotes top-level leadership events around Realogy and the real estate industry spends some time with us to talk […]
In The Blue Zone Podcast Episodes Ep.06 Feat. Margie Dejesus – Success Through Championing Equal Housing For All This episode is very appropriate given April’s significance with Fair Housing and the Real Estate community. As a new immigrant to the U.S. Margie Dejesus and her husband experienced discrimination while searching for a home. Her response was to get engaged with housing in her local market of Reading, Pennsylvania by working with lenders to […]
In The Blue Zone Podcast Episodes Ep.05 Feat. Amy Beachy – Building a Business on Authenticity In this episode we spent some quality time with Amy Beachy, a relatively new agent in the Lancaster, Pennsylvania office who in only four years has topped the office in sales for 2021. A busy Realtor and mom of three, Amy paused to share with us how she built her business on her core values […]
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