Did you know that “You’re not the hero” in this story? In the latest Blue Zone Podcast episode, David Marine, Chief Marketing Officer of Anywhere Franchise Brands, discusses the importance of storytelling in real estate marketing. He highlights the “Hero’s Journey” framework, where consumers are the heroes and agents act as guides, akin to characters […]

In a world where social media algorithms can feel like the dark side, Matthew Ferrara shines a light on the enduring power of email marketing. With over 33 years in real estate, he emphasizes that email remains a reliable and cost-effective tool for agents looking to connect with their audience. While social media’s reach diminishes […]

Feeling like you need fresh motivation to carry on in your real estate career? Wondering what 2025 will hold for your business? We had the privilege to interview two of our recent Rookie of The Year award recipients and pick their brains on what motivated them to succeed in their first (and second) year of […]

In this episode of “In The Blue Zone” we’re excited to interview an industry leader & influencer, Chris Linsell with Luxury Presence. With Chris, we dive in to the latest trends in real estate marketing, focusing on the shift from social media to professional business websites. We discuss the Luxury Presence “State of Real Estate […]