Did you know that “You’re not the hero” in this story? In the latest Blue Zone Podcast episode, David Marine, Chief Marketing Officer of Anywhere Franchise Brands, discusses the importance of storytelling in real estate marketing. He highlights the “Hero’s Journey” framework, where consumers are the heroes and agents act as guides, akin to characters […]

In this episode of “In The Blue Zone” we’re excited to interview an industry leader & influencer, Chris Linsell with Luxury Presence. With Chris, we dive in to the latest trends in real estate marketing, focusing on the shift from social media to professional business websites. We discuss the Luxury Presence “State of Real Estate […]

Are you ready to do what it takes to succeed this year in real estate? In this wide-ranging conversation with East Regional President Rob Norman of Coldwell Banker, we discuss his roots in the industry and how he come to Coldwell Banker as a young manager, looking to leave his mark. Rob shares his passion […]

What exactly is a real estate agent brand, and why would someone want one? How does an effective brand capture the personality of the agent and attract a target market while remaining approachable by others? Is it important for a brand to have certain fonts, colors and images to support the value proposition for the […]

This week we had a great guest in the Blue Zone – Andrea Ferry with Rookie to Rainmaker and Exactly What To Say has been coaching – and doing – lead generation techniques for over 20 years. Together we unpack some of the common hurdles that real estate agents need to find the unrealized business […]

With his extensive experience as a real estate agent, and his expertise in marketing and digital media content creation, Coldwell Banker Realty Field Marketing Manager Drew Thompson brings a fresh perspective to the discussion on artificial intelligence and authenticity. His deep understanding of leveraging technology while staying true to one’s authentic self makes him the […]

If there’s one individual who stands above the rest in real estate for social media savvy, it’s Katie Lance. From her early days with Inman to keynotes on virtually every stage of consequence in the industry—including Coldwell Banker’s Gen Blue—Katie’s grasp of the social space is immediately apparent. She is the author of “Get Social […]