In The Blue Zone

What exactly is a real estate agent brand, and why would someone want one? How does an effective brand capture the personality of the agent and attract a target market while remaining approachable by others? Is it important for a brand to have certain fonts, colors and images to support the value proposition for the […]

This week we had a great guest in the Blue Zone – Andrea Ferry with Rookie to Rainmaker and Exactly What To Say has been coaching – and doing – lead generation techniques for over 20 years. Together we unpack some of the common hurdles that real estate agents need to find the unrealized business […]

With his extensive experience as a real estate agent, and his expertise in marketing and digital media content creation, Coldwell Banker Realty Field Marketing Manager Drew Thompson brings a fresh perspective to the discussion on artificial intelligence and authenticity. His deep understanding of leveraging technology while staying true to one’s authentic self makes him the […]

If there’s one individual who stands above the rest in real estate for social media savvy, it’s Katie Lance. From her early days with Inman to keynotes on virtually every stage of consequence in the industry—including Coldwell Banker’s Gen Blue—Katie’s grasp of the social space is immediately apparent. She is the author of “Get Social […]

It’s difficult to have a conversation about the very best Coldwell Banker agents in the United States without mentioning Chicagoland powerhouse Dawn McKenna; in almost every category of sales performance, Dawn’s achievements speak for themselves. Her team was collectively the #3 team in Gross Commission Income across all of Coldwell Banker in 2021 and, more […]

  Even when all the news about the market has you worried, and the tech in real estate seems overwhelming, refocusing on the basics that haven’t changed in the last forty years will pay you back more than any other “get rich quick” gimmick out there. The business may be moving for you; you need […]

  This episode of “In The Blue Zone” is a special edition celebrating Coldwell Banker’s “30 Under 30” for 2022, and in particular one of the honorees – April Pancoast from the Exton, PA sales office! We had the privilege to chat with April and her teammate (and sister) Mattie Yacka about their start in […]

What do you talk about when you have the opportunity to interview one of the most well-known female leaders in Real Estate? This episode of “In The Blue Zone” is a great chat with Sue Yannaccone, the President & CEO of Anywhere Brands. As you would expect, the questions included leadership thoughts but Sue had […]

  Professional Photography has long been a keystone of great property marketing – but where are we going next as an industry with creative media? This episode, we interview Joe Jesuele, owner of Homejab, the nationwide franchise of photography companies serving most parts of the United States and based out of Philadelphia, PA. Joe shares […]