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The market may be hot, but there’s never been a better time to expand your business by looking beyond your local market to other areas where you can connect with referral agents and attract clients from. Greg Rand, Executive Vice President for Coldwell Banker Realty has a lot to say about this kind of innovation as an agent; many CB Realtors attended Greg’s “National Sales Meeting” in March 2022 and heard his energy and enthusiasm for the brand’s “Dream” advertising campaign directed at homeowners considering making a move in the new work-from-home and life-is-short economy. Wherever you are as an agent, your market is a destination market for some and an origin market for others – how can you leverage this for growth? Life is fragile. Add to that people working from home. People focused on what’s important in life…they will dream about where they live. We can do now what we thought of doing in retirement. This taps into how people are feeling and the momentum behind this current market.
In this “In The Blue Zone,” we chatted with Greg about the genesis for his passion for agents to expand their business horizons and how the Coldwell Banker brand has stood for innovation and full-service for over a hundred years. Greg is a longtime real estate broker and entrepreneur, author of the book “Crash Boom” and the past host of the radio show “Rand on Real Estate” on 77WABC in NYC. You’ll leave this episode motivated to grow your own business!
Find Greg Rand on Youtube: 
/ @randonrealestate
Recommended by Greg Rang: “Play Bigger” https://www.amazon.com/Play-Bigger-Dr…
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The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.
