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You’ve probably heard the term “sphere of influence” before and wondered why it’s important. You’ve also heard that marketing to your sphere is important. But why would you want to do that? Who wants to be “marketed to?” Building a group of people who like, respect and appreciate you & your services is absolutely critical to real estate success. But “selling” to them can break trust and create suspicion – not anyone’s preferred world to live in. So what to do?
In this important episode of “In The Blue Zone,” we heard from real estate author Jennifer Allan-Hagedorn. as the founder of “Selling With Soul,” Jennifer is very passionate about being an actual human when it comes to building a real estate business. As a successful Denver, CO agent, Jennifer never prospected or cold-called anyone yet posted sales numbers that any agent would be pleased with. From her experiences, she wrote how-to books and did coaching on authenticity in sphere-building. We think you will really love her basic pointers and steps to having a career you absolutely love!
Find Jennifer’sbook “Sell With Soul” here
We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.
The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.
