Ep.15 Feat. Dawn McKenna – From Modest Roots to the Pinnacle of Luxury

It’s difficult to have a conversation about the very best Coldwell Banker agents in the United States without mentioning Chicagoland powerhouse Dawn McKenna; in almost every category of sales performance, Dawn’s achievements speak for themselves. Her team was collectively the #3 team in Gross Commission Income across all of Coldwell Banker in 2021 and, more impressively, the #10 team in GCI across all brokerages in the United States…

…And we got her all to ourselves for an exclusive hour of digging into her “why” and “how.”

From modest beginnings in the Chicago suburbs, Dawn forged a path into the luxury real estate industry through loyalty to others (and herself), devotion to learning and improvement in her craft, and following her business (literally) wherever it took her. And so, after a decade of growth in the northern climes, Dawn set her sights on Florida and the market opening up to her there through her loyal clients. Now, with her Naples market share solidifying, she is looking to new horizons around the country to conquer with a proven model of business.

Enjoy this very special conversation and we hope it motivates you as much as it did us!

Recommended by Dawn McKenna: https://www.amazon.com/Make-Your-Bed-… – she reads it over often and shares it with her family and team

Your hosts Jeff Geoghan & Betsy Stecz from Coldwell Banker Realty marketing will be bringing fun and engaging interviews from around our amazing company – and beyond – to help you grow your marketing savvy and be a better businessperson! We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.

The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.