Welcome to "In the Blue Zone", the real estate marketing podcast where difference makers and influencers from around Coldwell Banker discuss how to enjoy success, find inspiration, earn more money and have fun building a business. Your hosts Jeff Geoghan and Betsy Stecz from Coldwell Banker Realty marketing will be bringing fun and engaging interviews from around our amazing company - and beyond - to help you grow your marketing savvy and be a better businessperson!
It’s difficult to have a conversation about the very best Coldwell Banker agents in the United States without mentioning Chicagoland powerhouse Dawn McKenna; in almost every category of sales performance, Dawn’s achievements speak for themselves. Her team was collectively the #3 team in Gross Commission Income across all of Coldwell Banker in 2021 and, more […]
Read MoreEven when all the news about the market has you worried, and the tech in real estate seems overwhelming, refocusing on the basics that haven’t changed in the last forty years will pay you back more than any other “get rich quick” gimmick out there. The business may be moving for you; you need […]
Read MoreThis episode of “In The Blue Zone” is a special edition celebrating Coldwell Banker’s “30 Under 30” for 2022, and in particular one of the honorees – April Pancoast from the Exton, PA sales office! We had the privilege to chat with April and her teammate (and sister) Mattie Yacka about their start in […]
Read MoreWhat do you talk about when you have the opportunity to interview one of the most well-known female leaders in Real Estate? This episode of “In The Blue Zone” is a great chat with Sue Yannaccone, the President & CEO of Anywhere Brands. As you would expect, the questions included leadership thoughts but Sue had […]
Read MoreProfessional Photography has long been a keystone of great property marketing – but where are we going next as an industry with creative media? This episode, we interview Joe Jesuele, owner of Homejab, the nationwide franchise of photography companies serving most parts of the United States and based out of Philadelphia, PA. Joe shares […]
Read MoreColdwell Banker Realty agent Christina Diehl – aka the “Lancaster Homegirl” – knew she wanted to achieve financial independence through buying and holding real estate…but she never anticipated how her life lessons would impact others. Listen on YouTube Video In this awesome interview on “In The Blue Zone,” Christina shares her personal journey from a […]
Read MoreYou’ve probably heard the term “sphere of influence” before and wondered why it’s important. You’ve also heard that marketing to your sphere is important. But why would you want to do that? Who wants to be “marketed to?” Building a group of people who like, respect and appreciate you & your services is absolutely critical […]
Read MoreThe market may be hot, but there’s never been a better time to expand your business by looking beyond your local market to other areas where you can connect with referral agents and attract clients from. Greg Rand, Executive Vice President for Coldwell Banker Realty has a lot to say about this kind of innovation […]
Read MoreIn this episode of “In The Blue Zone” we dive deep into the effective mindset for sales success in this “high velocity” market – and who better to philosphize about this than Matthew Ferrara? The man who keynotes top-level leadership events around Realogy and the real estate industry spends some time with us to talk […]
Read MoreJeff is passionate about disc golf, science fiction, Taco Bell, and agent marketing. Based in Lancaster County but seemingly everywhere thanks to technology, he helps CB agents grow their businesses through strategic conversations and leveraging the brand’s tools. With 17 years as a licensed PA agent and former sales team leader, he motivates, empathizes, and offers creative solutions to business challenges. Always up for chat over coffee about marketing.
With an understanding of the challenges faced by busy real estate agents, Betsy focuses on achievable goals that fit seamlessly into your busy schedule. She goes beyond consultation to sculpt your brand and drive business growth. Known for her tailored solutions, expertise, and patient guidance, Betsy addresses each agent’s unique needs. Leverage CB marketing tools and Betsy’s experience to gain a competitive edge. Your success story begins here—let’s craft it together!