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Ep.24 You Are Not the Hero – with David Marine
Did you know that “You’re not the hero” in this story?
In the latest Blue Zone Podcast episode, David Marine, Chief Marketing Officer of Anywhere Franchise Brands, discusses the importance of storytelling in real estate marketing. He highlights the “Hero’s Journey” framework, where consumers are the heroes and agents act as guides, akin to characters like Dumbledore or Gandalf. Marine contrasts this with the traditional “damsel-in-distress” approach, where consumers are portrayed as helpless and agents as saviors. He shares personal experiences with moving and community involvement, emphasizing the value of being active and dependable in local communities. This episode offers practical insights and relatable stories for anyone interested developing an effective “value proposition” for their real estate business.
Listen on Apple Podcasts | Listen on Spotify
Recommended by David: Nate Bargatze
Follow David Marine on Instagram
And on FB
Ep.23 “Email Strikes Back” with Matthew Ferrara
In a world where social media algorithms can feel like the dark side, Matthew Ferrara shines a light on the enduring power of email marketing. With over 33 years in real estate, he emphasizes that email remains a reliable and cost-effective tool for agents looking to connect with their audience. While social media’s reach diminishes and costs rise, Matthew advocates for building a quality email list of personal connections rather than a vast, impersonal database.
By focusing on authenticity and sharing personal stories, agents can forge genuine relationships that stand the test of time. As he puts it, “Email is not just a tool; it’s a bridge to meaningful engagement.” Join us in this episode to discover how to make your email strategy a powerful ally in your real estate journey!
Listen on Apple Podcasts | Spotify Podcasts | YouTube Video
Subscribe to Matthew Ferrara’s “Always Inspiring” newsletter on Substack to stay updated with his content.
Links to Jim Rohn, Zig Ziglar, Les Brown, and Brian Tracy‘s motivational recordings on YouTube
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The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.
As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.
Ep.22 “Rookies of The Year Edition” with Alberto Mateos and Johanna Orosa
Feeling like you need fresh motivation to carry on in your real estate career? Wondering what 2025 will hold for your business?
We had the privilege to interview two of our recent Rookie of The Year award recipients and pick their brains on what motivated them to succeed in their first (and second) year of real estate sales.
Listen on Apple Podcasts | Spotify Podcasts | YouTube Video
Alberto Mateos was the 2022 Rookie honoree and built his business on being himself in video and on social. Even though his sales are great now, he considers his first year the most important in shaping him. Johanna Orosa was the 2023 Rookie award recipient and has enjoyed giving back to her community by putting on educational events and forming partnerships within the home market that benefit her clients. Both of our guests are Latino, and we delve into how their backgrounds have shaped them as well as giving them additional motivation to succeed in business. We hope you enjoy the conversation as much as we did, and take away some actionable ideas to you own real estate career!
You can find them here:
Alberto’s LinkTree
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Ep 22 Edición Novatos del Año con Alberto Mateos y Johanna Orosa
¿Sientes que necesitas una nueva motivación para continuar en tu carrera inmobiliaria? ¿Te preguntas qué te deparará el 2025 para tu negocio?
Tuvimos el privilegio de entrevistar a dos de nuestros recientes galardonados como Novatos del Año y conocer qué los motivó a tener éxito en su primer (y segundo) año de ventas inmobiliarias.
Alberto Mateos fue el homenajeado como Novato del Año 2022 y construyó su negocio siendo él mismo en video y en redes sociales. Aunque sus ventas son excelentes ahora, considera que su primer año fue el más importante para formarlo. Johanna Orosa fue la galardonada como Novata del Año 2023 y ha disfrutado de retribuir a su comunidad organizando eventos educativos y formando asociaciones dentro del mercado inmobiliario que benefician a sus clientes. Ambos invitados son latinos, y profundizamos en cómo sus antecedentes los han moldeado, además de darles una motivación adicional para tener éxito en los negocios. ¡Esperamos que disfrutes la conversación tanto como nosotros y que te lleves algunas ideas prácticas para tu propia carrera inmobiliaria!
puedes encontrarlos aquí:
Alberto Mateos IG: @alberto_pa_md_realtor
Johanna Orosa IG: @johannaorosahomes
The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.
Ep.21 Why Your Agent Website Is Important – Featuring Chris Linsell
In this episode of “In The Blue Zone” we’re excited to interview an industry leader & influencer, Chris Linsell with Luxury Presence. With Chris, we dive in to the latest trends in real estate marketing, focusing on the shift from social media to professional business websites. We discuss the Luxury Presence “State of Real Estate Marketing” Report, which reveals that 78% of agents plan to increase their marketing budgets in 2024. Chris emphasizes the importance of building a unique brand and voice through a well-designed website, which has become the most crucial marketing tool for agents. He shares tips on leveraging local SEO and creating targeted content to stand out in a crowded market. Additionally, Chris highlights the growing role of AI in real estate websites, enhancing lead generation and content optimization. Tune in for actionable insights and strategies to elevate your real estate marketing game.
Listen on Apple Podcasts | Spotify Podcasts | YouTube Video
Enjoy our conversation as much as we did! Find your own copy of the Luxury Presence”State of Real Estate Marketing” Report here
Suggested by Chris:
Read Write Own by Chris Dixon https://a.co/d/afAhH4n
The Forest for the Trees by Betsy Lerner https://a.co/d/7je2KmU
And by Jeff: The War of Art by Steven Pressfield https://a.co/d/7je2KmU
Connect with Chris Linsell:
The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.
As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.
Ep.20 Make This Year Your Best In Real Estate – with Rob Norman
Are you ready to do what it takes to succeed this year in real estate?
In this wide-ranging conversation with East Regional President Rob Norman of Coldwell Banker, we discuss his roots in the industry and how he come to Coldwell Banker as a young manager, looking to leave his mark. Rob shares his passion for empowering agents to reach their potential in yet another year of transition that demands change. Use this time to plot your course for 2024!
Books recommended by Rob:
Read Faster with Blinkist: https://www.blinkist.com/
The Daily Stoic: https://www.amazon.com/Daily-Stoic-Meditat…
Four Habits of Practical & Personal Freedom: https://www.amazon.com/Four-Agreements-Pra…
Atomic Habits: https://www.amazon.com/Atomic-Habits-Prove…
Rich Dad, Poor Dad: https://www.amazon.com/Rich-Dad-Poor-Teach…
Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-…
No Excuses!: The Power of Self-Discipline: https://www.amazon.com/No-Excuses-Self-Dis…
How the World Really Works: The Science Behind How We Got Here and Where We’re Going: https://www.amazon.com/How-World-Really-Wo…
You can connect with Rob here: https://www.linkedin.com/in/robert-norman-…
Your hosts Jeff Geoghan & Betsy Stecz from Coldwell Banker Realty marketing bring fun and engaging interviews from around our amazing company – and beyond – to help you grow your marketing savvy and be a better businessperson!
We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.
Ep.19 Brand & Design for Real Estate – with Michael Gaudreau
What exactly is a real estate agent brand, and why would someone want one? How does an effective brand capture the personality of the agent and attract a target market while remaining approachable by others? Is it important for a brand to have certain fonts, colors and images to support the value proposition for the agent? These questions and many others are found in this episode of “In The Blue Zone” with guest Michael Gaudreau, National Account Services Manager for Coldwell Banker’s Design Concierge in-house agency. It’s a great exploration of branding with someone uniquely positioned within Coldwell Banker who has conducted hundreds of agent brand consultations! We hope you learn something about building or expanding your own real estate brand.
Your hosts Jeff Geoghan & Betsy Stecz from Coldwell Banker Realty marketing bring fun and engaging interviews from around our amazing company – and beyond – to help you grow your marketing savvy and be a better businessperson!
We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.
The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.
Ep.18 Expanding Your Lead Generation Horizons – with Andrea Ferry
This week we had a great guest in the Blue Zone – Andrea Ferry with Rookie to Rainmaker and Exactly What To Say has been coaching – and doing – lead generation techniques for over 20 years. Together we unpack some of the common hurdles that real estate agents need to find the unrealized business opportunities in their life. Questions like: Who can I serve today and what am I solving for? What conversations am I currently having that I haven’t capitalized on? How do I get more referrals with seeming to ask for them? Can I teach my clients HOW to refer me? We think you’ll enjoy this conversation!
Learn more about Andrea Ferry on LinkedIn and contact her here
Your hosts Jeff Geoghan & Betsy Stecz from Coldwell Banker Realty marketing bring fun and engaging interviews from around our amazing company – and beyond – to help you grow your marketing savvy and be a better businessperson! We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.
The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.
Ep.17 Artificial Intelligence And Authenticity – With Drew Thompson
With his extensive experience as a real estate agent, and his expertise in marketing and digital media content creation, Coldwell Banker Realty Field Marketing Manager Drew Thompson brings a fresh perspective to the discussion on artificial intelligence and authenticity. His deep understanding of leveraging technology while staying true to one’s authentic self makes him the perfect guide to explore how AI can help agents create genuine connections to grow their business.
Get ready to be inspired as we share valuable insights that can help propel your real estate business to new heights!
Resources mentioned in this episode:
- ChatGPT https://chat.openai.com
- https://vidyo.ai
- https://www.descript.com
- https://www.opus.pro
- https://runwayml.com
Your hosts Jeff Geoghan & Betsy Stecz from Coldwell Banker Realty marketing bring fun and engaging interviews from around our amazing company – and beyond – to help you grow your marketing savvy and be a better businessperson! We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.
The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.
Ep.16 Social Media Smart Feat. Katie Lance
If there’s one individual who stands above the rest in real estate for social media savvy, it’s Katie Lance. From her early days with Inman to keynotes on virtually every stage of consequence in the industry—including Coldwell Banker’s Gen Blue—Katie’s grasp of the social space is immediately apparent. She is the author of “Get Social Smart,” and KatieLance.com is an excellent resource for agents looking to build or reboot their online marketing strategies.
https://katielance.com/get-social-sma…
We were thrilled to have some time with Katie to discuss the value of social media marketing to an agent’s business. It was a great conversation, and we hope you take as many notes as we did!
Free social resources on Katie’s website: https://katielance.com/freebies/
Recommended by Katie: “Known” https://www.amazon.com/KNOWN-handbook…
Your hosts Jeff Geoghan & Betsy Stecz from Coldwell Banker Realty marketing will be bringing fun and engaging interviews from around our amazing company – and beyond – to help you grow your marketing savvy and be a better businessperson! We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.
The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.
Ep.15 Feat. Dawn McKenna – From Modest Roots to the Pinnacle of Luxury
It’s difficult to have a conversation about the very best Coldwell Banker agents in the United States without mentioning Chicagoland powerhouse Dawn McKenna; in almost every category of sales performance, Dawn’s achievements speak for themselves. Her team was collectively the #3 team in Gross Commission Income across all of Coldwell Banker in 2021 and, more impressively, the #10 team in GCI across all brokerages in the United States…
…And we got her all to ourselves for an exclusive hour of digging into her “why” and “how.”
From modest beginnings in the Chicago suburbs, Dawn forged a path into the luxury real estate industry through loyalty to others (and herself), devotion to learning and improvement in her craft, and following her business (literally) wherever it took her. And so, after a decade of growth in the northern climes, Dawn set her sights on Florida and the market opening up to her there through her loyal clients. Now, with her Naples market share solidifying, she is looking to new horizons around the country to conquer with a proven model of business.
Enjoy this very special conversation and we hope it motivates you as much as it did us!
Recommended by Dawn McKenna: https://www.amazon.com/Make-Your-Bed-… – she reads it over often and shares it with her family and team
Your hosts Jeff Geoghan & Betsy Stecz from Coldwell Banker Realty marketing will be bringing fun and engaging interviews from around our amazing company – and beyond – to help you grow your marketing savvy and be a better businessperson! We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.
The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.
