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Welcome to "In the Blue Zone", the real estate marketing podcast where difference makers and influencers from around Coldwell Banker discuss how to enjoy success, find inspiration, earn more money and have fun building a business. Your hosts Jeff Geoghan and Betsy Stecz from Coldwell Banker Realty marketing will be bringing fun and engaging interviews from around our amazing company - and beyond - to help you grow your marketing savvy and be a better businessperson!

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Ep.06 Feat. Margie Dejesus – Success Through Championing Equal Housing For All

By Jeff Geoghan | May 1, 2022

This episode is very appropriate given April’s significance with Fair Housing and the Real Estate community. As a new immigrant to the U.S. Margie Dejesus and her husband experienced discrimination while searching for a home. Her response was to get engaged with housing in her local market of Reading, Pennsylvania by working with lenders to […]

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Ep.05 Feat. Amy Beachy – Building a Business on Authenticity

By Jeff Geoghan | Apr 25, 2022

In this episode we spent some quality time with Amy Beachy, a relatively new agent in the Lancaster, Pennsylvania office who in only four years has topped the office in sales for 2021. A busy Realtor and mom of three, Amy paused to share with us how she built her business on her core values […]

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Ep.04 Featuring Michael Altneu – Luxury and the “Next Normal”

By Jeff Geoghan | Apr 15, 2022

The Pandemic, the Great Resignation and skyrocketing home prices have all had a profound impact on the luxury real estate space in the past 24 months – bringing us into the “next normal.” To Coldwell Banker Global Luxury leader Michael Altneu, the changing environment brings with it amazing opportunities for more agents to engage in […]

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Ep.03 Featuring Shaina Levin – Conquering Social Media

By Jeff Geoghan | Mar 25, 2022

This week we interview Philadelphia agent Shaina Levin. Shaina is a prolific user of Instagram and TikTok who taught herself the discipline needed to persevere with social media and ultimately find success with it. This is a must-listen episode full of great tips on finding the energy and groove to make social media a valuable […]

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Ep.02 Featuring David Marine – CB Changing The Conversation…Again

By Jeff Geoghan | Mar 2, 2022

Coldwell Banker’s David Marine has a lot to share when it comes to the brand journey we have been on and where the future lies for us. We had an opportunity to spend time with David and hear about the exciting 2022 direction for Coldwell Banker. With listing inventory as a seemingly insurmountable industry challenge, […]

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Ep.01 Featuring Sean Carpenter – Planting Seeds to Build Your Business

By Jeff Geoghan | Feb 25, 2022

Build relationships, solve problems and (most importantly) have fun – that’s Sean Carpenter’s mantra and he truly lives it. The Ohioan is a prolific motivational speaker within the Coldwell Banker network and a notable figure at each GenBlue gathering. We asked Sean about the meaning of life and got some great tidbits on growing your […]

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YOUR HOSTS

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JEFF GEOGHAN

Jeff is passionate about disc golf, science fiction, Taco Bell, and agent marketing. Based in Lancaster County but seemingly everywhere thanks to technology, he helps CB agents grow their businesses through strategic conversations and leveraging the brand’s tools. With 17 years as a licensed PA agent and former sales team leader, he motivates, empathizes, and offers creative solutions to business challenges. Always up for chat over coffee about marketing.

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BETSY STECZ

With an understanding of the challenges faced by busy real estate agents, Betsy focuses on achievable goals that fit seamlessly into your busy schedule. She goes beyond consultation to sculpt your brand and drive business growth. Known for her tailored solutions, expertise, and patient guidance, Betsy addresses each agent’s unique needs. Leverage CB marketing tools and Betsy’s experience to gain a competitive edge. Your success story begins here—let’s craft it together!