Even when all the news about the market has you worried, and the tech in real estate seems overwhelming, refocusing on the basics that haven’t changed in the last forty years will pay you back more than any other “get rich quick” gimmick out there. The business may be moving for you; you need to move to where the business is today and in the next six months…

We’re excited to bring you a great conversation with real-life guru Chris Leader, all the way from Canada! Chris is a huge Coldwell Banker supporter and his team is almost always presenting awesome classes and coaching somewhere within the CBR network around the country. He shares some of his journey as agent, broker/owner and coach over the past few decades. There is a good conversation about being able to read people and recognize key “tells” that prove you’re on the right track to a sale – or not so much. Enjoy the episode!

Recommended by Chris: “Six-Minute Xray” Rapid Behavior Profiling: https://www.amazon.com/Six-Minute-X-R…

Your hosts Jeff Geoghan, Betsy Stecz and Madison Purvey from Coldwell Banker Realty marketing will be bringing fun and engaging interviews from around our amazing company – and beyond – to help you grow your marketing savvy and be a better businessperson! We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.

The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.

This episode of “In The Blue Zone” is a special edition celebrating Coldwell Banker’s “30 Under 30” for 2022, and in particular one of the honorees – April Pancoast from the Exton, PA sales office! We had the privilege to chat with April and her teammate (and sister) Mattie Yacka about their start in real estate, deciding to team up and how they had to learn to be accountable to each other in order for success to become a reality… We a sure you’ll come away with a fresh enthusiasm for our business. If you are on the hunt for a team to join or create, this episode will provide you with great tips on making the right decisions. Enjoy!

Find the Pancoast & Yacka team here

Recommended by April and Mattie: Socially Modern podcast

Real Estate Rockstars Show

Bigger Pockets Daily (15 Min)

Atomic Habits

Miracle Morning

David Green/BiggerPockets

Your hosts Jeff Geoghan, Betsy Stecz and Madison Purvey from Coldwell Banker Realty marketing will be bringing fun and engaging interviews from around our amazing company – and beyond – to help you grow your marketing savvy and be a better businessperson! We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.

The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.

What do you talk about when you have the opportunity to interview one of the most well-known female leaders in Real Estate?

This episode of “In The Blue Zone” is a great chat with Sue Yannaccone, the President & CEO of Anywhere Brands. As you would expect, the questions included leadership thoughts but Sue had incredible pieces of advice for all agents in the business (new and experienced) on eliminating self-imposed barriers to success, being fearless in the marketplace and building a network of people who challenge and inspire you to improve. We think you’ll absolutely LOVE this time with Sue Yannaccone and take away some ideas on how to get to the next level in your business or company role – wherever you are!

Find Sue Yannaccone here 

Your hosts Jeff Geoghan, Betsy Stecz and Madison Purvey from Coldwell Banker Realty marketing will be bringing fun and engaging interviews from around our amazing company – and beyond – to help you grow your marketing savvy and be a better businessperson! We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.

The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.

Professional Photography has long been a keystone of great property marketing – but where are we going next as an industry with creative media?

This episode, we interview Joe Jesuele, owner of Homejab, the nationwide franchise of photography companies serving most parts of the United States and based out of Philadelphia, PA. Joe shares his story of starting a company of creatives in the real estate space and the business challenges Homejab had to overcome to become a truly great partner to brokers and agents. Joe talks candidly about the future for tech services in the industry and how interesting new moves by federal agencies and appraisers are creating potential opportunities to consolidate services for efficiency for agents doing business. Plus, we talk about blockchain and how it could hold the key for future ownership. Get ready for an interesting session “in the blue zone!”

Your hosts Jeff Geoghan, Betsy Stecz and Madison Purvey from Coldwell Banker Realty marketing will be bringing fun and engaging interviews from around our amazing company – and beyond – to help you grow your marketing savvy and be a better businessperson!

We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.

The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.

Coldwell Banker Realty agent Christina Diehl – aka the “Lancaster Homegirl” – knew she wanted to achieve financial independence through buying and holding real estate…but she never anticipated how her life lessons would impact others.

Listen on YouTube Video

In this awesome interview on “In The Blue Zone,” Christina shares her personal journey from a floundering new licensee through building a vibrant local brand on social media that fed a growing client base, into building a healthy inventory of rental properties and, most recently, an AirBNB in Florida that is paying off handsomely for her. This chat was something for everyone, from new agents to people still waiting on the sidelines for the market “to change” before investing in a rental property (spoiler alert – she says “don’t”).

We delve into how the demand from her network for real-world advice on how to get started the right way with money, investing and real estate led to Christina’s authoring of a great book “Moneygirl” just out this Spring!

Christina shares with our hosts her perspective on sphere and networking, handwritten notes, refusing to buy leads or pay for advertising, being relentless with networking events, how owning rentals pays her expenses each month to take the pressure off selling, and much more. Enjoy!

We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.

Recommended by Christina:

Dave Ramsay – Getting out of debt podcast: https://podcasts.apple.com/us/podcast…

Rich Dad Radio Show: https://www.richdad.com/radio?gclid=E…

Find Christina Diehl here: https://www.christinadiehl.com/ – for her new book “Moneygirl”

https://lancasterhomegirl.com/  

 / lanchomegirl    

 / lancaster_homegirl    

 / lancasterhomegirl  

The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.

You’ve probably heard the term “sphere of influence” before and wondered why it’s important. You’ve also heard that marketing to your sphere is important. But why would you want to do that? Who wants to be “marketed to?” Building a group of people who like, respect and appreciate you & your services is absolutely critical to real estate success. But “selling” to them can break trust and create suspicion – not anyone’s preferred world to live in. So what to do?

Listen on YouTube Video

In this important episode of “In The Blue Zone,” we heard from real estate author Jennifer Allan-Hagedorn. as the founder of “Selling With Soul,” Jennifer is very passionate about being an actual human when it comes to building a real estate business. As a successful Denver, CO agent, Jennifer never prospected or cold-called anyone yet posted sales numbers that any agent would be pleased with. From her experiences, she wrote how-to books and did coaching on authenticity in sphere-building. We think you will really love her basic pointers and steps to having a career you absolutely love!

Find Jennifer’sbook “Sell With Soul” here

https://sellwithsoul.com/

We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.

The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.

The market may be hot, but there’s never been a better time to expand your business by looking beyond your local market to other areas where you can connect with referral agents and attract clients from. Greg Rand, Executive Vice President for Coldwell Banker Realty has a lot to say about this kind of innovation as an agent; many CB Realtors attended Greg’s “National Sales Meeting” in March 2022 and heard his energy and enthusiasm for the brand’s “Dream” advertising campaign directed at homeowners considering making a move in the new work-from-home and life-is-short economy. Wherever you are as an agent, your market is a destination market for some and an origin market for others – how can you leverage this for growth? Life is fragile. Add to that people working from home. People focused on what’s important in life…they will dream about where they live. We can do now what we thought of doing in retirement. This taps into how people are feeling and the momentum behind this current market.

Listen on YouTube

In this “In The Blue Zone,” we chatted with Greg about the genesis for his passion for agents to expand their business horizons and how the Coldwell Banker brand has stood for innovation and full-service for over a hundred years. Greg is a longtime real estate broker and entrepreneur, author of the book “Crash Boom” and the past host of the radio show “Rand on Real Estate” on 77WABC in NYC. You’ll leave this episode motivated to grow your own business!

Find Greg Rand on Youtube:    / @randonrealestate  

Recommended by Greg Rang: “Play Bigger” https://www.amazon.com/Play-Bigger-Dr…

We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.

The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.

In this episode of “In The Blue Zone” we dive deep into the effective mindset for sales success in this “high velocity” market – and who better to philosphize about this than Matthew Ferrara? The man who keynotes top-level leadership events around Realogy and the real estate industry spends some time with us to talk about the current angst out there among agents grappling with the fast pace and stress of the busiest market in over a decade and a half. Matthew’s keen insight into the “why” that should drive us as Realtors is pure gold! I love his firm belief that agents need to believe that they are truly worth every penny if they are – and are willing – to put in the work to be the best they can be for their customers. It’s an inspiring session for anyone in the business right now, from Presidents to Office Managers to Agents and support staff. If you haven’t experienced Matthew’s sharp mind you’re in for a treat.

Listen on YouTube

Recommended by Matthew right now – “The Classics:”

Zig Ziglar – https://www.learnoutloud.com/Podcast-…

Jim Rohm – https://podcasts.apple.com/us/podcast…

Gunsmoke – https://pluto.tv/en/on-demand/series/…

Peter Drucker – The Effective Executive https://www.amazon.com/Effective-Exec…

We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.

The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.

This episode is very appropriate given April’s significance with Fair Housing and the Real Estate community. As a new immigrant to the U.S. Margie Dejesus and her husband experienced discrimination while searching for a home. Her response was to get engaged with housing in her local market of Reading, Pennsylvania by working with lenders to learn about special programs for affordable housing and first-time buyers. This led to a career in mortgage lending and, ultimately, to her becoming a Realtor herself in order to provide complete service to her customers. Margie has since established herself as a top agent in her market and grown a team in 2021 on her way to winning sales awards with the company.

Listen on YouTube

In this episode we talk with Margie about those early days establishing a business based about fair housing and great service, and what she has learned and will apply as a team leader mentoring others in the industry. It’s a both inspirational and informative time with a local market luminary within Coldwell Banker.

We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.

The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.

In this episode we spent some quality time with Amy Beachy, a relatively new agent in the Lancaster, Pennsylvania office who in only four years has topped the office in sales for 2021. A busy Realtor and mom of three, Amy paused to share with us how she built her business on her core values of authenticity, being there for her clients and customers in a very real way and “doing life” with them. Amy goes out of her way to provide value to her sphere, and points out that she doesn’t want anyone to feel pressured to make her their agent, she just wants to help either way. She doesn’t change who she is to be successful in this business.

Listen on YouTube

A serious battle with cancer taught Amy many lessons in the fragility of life and she gives credit to God for giving her the motivation to work hard and, ultimately, help others through her business and whole self. Prepare to be moved and motivated by this session!

Find Amy Beachy at her website: http://www.amybeachy.com

Recommended by Amy:

Real Estate podcast by Greg & Matt: https://podcasts.apple.com/us/podcast…

Lab Coat Agents – Tristan Ahumada:    / @labcoatagents  

James Rembert: https://www.jamesrembert.com/

We’d love to hear from you! Please use the comments for each episode and remember to like and follow our content.

The views, thoughts, and opinions expressed are the speakers’ own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The “Coldwell Banker” name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.